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Yokima Perez

It's Always About the Music


I was recently listening to a radio show during which the personality recalled hearing an interview with one of his favorite musicians: Paul McCartney. See, the rise of The Beatles is a tale etched in the annals of music history. A journey that took them from humble beginnings to global stardom, their story is often punctuated by crescendos of achievements and pivotal moments that define the journey. One such moment, as recounted by Paul McCartney, was when the cheers of their fans drowned out their own music during a concert in a bustling New York venue. McCartney's perspective on this incident was that it marked their triumphant arrival. I listened to the remainder of that show with intrigue. What a fascinating viewpoint presented! Nevertheless, I hold the personal conviction that when the music fades into the midst of overwhelming applause, it unmistakably marks the inception of a conclusion. In the realm of marriagepreneurship, I am of the firm opinion that once you commence embracing your own exaggerated acclaim, it initiates the start of a gradual decline.




The Essence of True Success

The Beatles' ascent to fame was fueled by their undeniable musical talent, creativity, and an unquenchable passion for their craft. At its core, their success lay in their ability to craft melodies that resonated with people on a profound level. Each lyric and every chord struck a chord not just because they were The Beatles, but because their music carried a genuine essence that transcended their own identities. This is a reminder that true success in any field comes not from the applause, but from the authenticity of what you have to offer.



Let’s look at it from a different perspective: The journey of wedded partners in business thrives on our unmistakable synergy, innovation, and an insatiable love for our enterprise. At its heart, our triumph resides in a knack for forging harmonies that deeply connect with others like us. Every decision and action harmonize perfectly, resonating not only due to the dynamic partnership, but also because our endeavors exude a sincere quality that goes beyond individual personas. This underlines the fact that genuine achievement in any endeavor arises not merely from recognition, but from the genuine value you bring forth.


When Ego Takes Center Stage

Ego, while often necessary for artists to assert their uniqueness (my mentor calls it an "essential obsessiveness" because the preoccupation is warranted), can also be a double-edged sword. The moment the spotlight becomes more about the artist than the art itself, a shift occurs. The Beatles' success was firmly rooted in their music's ability to connect, communicate, and touch souls. However, as McCartney's anecdote hints, there is a danger in allowing the clamor of adoration to silence the very essence that made them extraordinary – their music.





The Perils of Losing Focus

As The Beatles' popularity soared, it's plausible that the overwhelming crowds and the accompanying frenzy began to blur the line between the music and the spectacle. The incident McCartney recounted may have marked a crossroads where the sheer size of their fame started to overshadow their music. When the connection between the artists and their art weakens, the magic that enthralled the world can begin to fade.



Could it be that when the noise of business success overshadows the essence of our marrieagepreneurial venture, it alerts the start of our decline? As a couple’s business garners recognition and success mounts, I believe it's conceivable that the dazzling heights of fame might blur the lines between their product's essence and the spectacle of their accomplishments. Similar to The Beatles' experience, this juncture could mark the pivotal juncture where the sheer scale of their business triumphs could potentially drown out the core essence of their venture. The connection between the product and its creators could weaken, and the magic that enchanted customers could begin to wane.

Staying True to the Art

The lesson here is that while basking in applause and accolades is gratifying, it should never be the driving force. The Beatles' journey is a reminder that success is fleeting if it's solely built on external validations. When an artist's ego takes precedence over their art, they risk diluting the very essence that made them exceptional. McCartney's recollection of that deafening crowd noise serves as a poignant reminder to stay grounded in one's craft, to continually nurture the flame of creativity, and to remember that it's never about the artist—it's always about what they have to offer.





The Beatles' story is one of a kind, full of remarkable highs and transformative moments. Yet, amidst the clamor of cheers and the sea of adoring fans, there lies a lesson that's worth heeding. The moment an artist's ego overshadows the authenticity of their creation, the descent begins. The incident Paul McCartney shared might not only be a triumphant memory but also a cautionary tale, reminding us that the music should always be the protagonist of the narrative. When the music fades, so does the magic. The essence of creativity lies not in the applause, but in the connection it forges with the world. Now Go. Be. Great. fellow marriagepreneurs, and remember: we're not better than, just different from. We're married.

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